PORTFOLIO
Creating content that speaks to customers. I've worked across industries with teammates referring to me as a "top performer."Â Take a look at my projects below.
CUSTOMER RESEARCH
January 2019
In the consulting industry, each situation is unique. For this project, I helped my client promote a new research study targeting major health insurance companies and highlighting the latest findings on Medicare clients. I wrote this blog article and promoted it on the website, through social media and email.
EVENT PROMOTION
March 2019
Research studies were unveiled at key industry conferences and discussed in-depth at networking events. With this project, I helped my client highlight their expertise by writing an executive research brief focusing on the research study key findings and promoting it through social media and email. As thought leaders in the industry, clients anticipate these briefs to form their marketing strategies.
​
CONTENT STRATEGY
March 2021
Developed marketing plans for a professional services client focusing on social and digital strategies. Content creation including brand messaging, editorial direction and copywriting, creative direction. Created awareness by promoting through paid media and social advertising. Targeted email campaigns engaged prospects until they were ready to act.